If you're thinking about selling your home in Massachusetts or planning to buy a home in the Northeast, now is the time to pay attention to the data shaping today’s real estate market. At Gibson Sotheby's International Realty's recent All Company meeting at The TRACK at New Balance, a real estate leadership panel of industry experts discussed what's driving the market forward—and why Massachusetts remains one of the strongest housing markets in the country.
Here’s what home buyers and sellers need to know.
1 - Baby Boomer Wealth Will Reshape the Market
The latest population data reveals that Baby Boomers (born 1946–1964) hold the majority of the nation's trillions of dollars in home equity and cash. This wealth will soon begin transferring to younger generations—either through inheritance or as Boomers make moves to downsize or relocate.
For homeowners considering selling, this means a long and active resale runway. Strategic sellers who position their homes well can expect significant interest, especially in high-demand markets like Wellesley, Needham, and other MetroWest towns.
2 - Why Selling Your Home in Massachusetts Makes Sense Right Now
Compared to other parts of the country, the Massachusetts real estate market is holding steady with strong appreciation rates, low inventory, and high buyer demand. Even amid broader economic uncertainty, the Northeast is outperforming national housing averages.
If you’ve been thinking about listing your home, consider this:
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Inventory remains tight, increasing competition among buyers
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Home values are holding and even climbing in many communities
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Buyers are especially motivated in turnkey, well-located properties
Selling now allows you to capitalize on market momentum and move forward on your next chapter with confidence.
3 - Buying a Home in Massachusetts? Know What’s Driving Demand
Millennials and Gen Z—together more than 168 million strong—are driving sustained buyer demand. These younger generations are entering the housing market in full force, with many looking for walkable neighborhoods, top-rated school districts, and easy commutes to major employment hubs like Boston.
For home buyers in Massachusetts, it’s important to be prepared:
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Homes in desirable towns are moving quickly
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Multiple-offer scenarios remain common
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Pricing is competitive, but long-term appreciation is solid
Whether you're a first-time buyer or looking for your forever home, understanding the trends and aligning with a trusted real estate agent is essential to success.
4 - Market Trends at a Glance
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Baby Boomers hold $68.7M+ in home equity—impacting resale activity
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Massachusetts homes continue to appreciate faster than many other metros
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Northeast housing inventory remains tight, driving prices upward
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Younger generations are fueling buying demand across MetroWest and Greater Boston
Final Thoughts for Buyers and Sellers
The Massachusetts housing market continues to show strength and resilience. If you're preparing to sell your home, now is the time to tap into demand and rising values. And if you're looking to buy a home in Massachusetts, don’t let low inventory deter you—there is still opportunity, especially with strategic preparation.
Whether you're downsizing, upsizing, relocating, or investing, the current market offers real potential—if you act wisely and work with the right real estate advisor.
